I sat down across from a potential client last Tuesday, ready to do the "dog and pony show." I had my iPad charged, my most impressive case studies queued up, and a mental script of all the awards and "big name" brands we’ve touched at Black Rabbit Creative. Then, they did something that completely threw me. They didn't ask to see the portfolio. They didn't even look at the website I’d spent hours polishing. Instead, they leaned back, folded their arms, and asked one question